Online 1:1 Fitness & Performance Coaching
A family. A business. A uniform. A full calendar. Ares is direct coaching for people who carry a lot and still refuse to let their body slide. Training, nutrition, and accountability built around your life, and a coach who checks in every week.
Programs
Every path runs on the same standard: a plan, a coach, and someone checking that you did the work.
Fully custom coaching with John. Your training, nutrition, and habits built around your goal, your schedule, and your equipment.
The team side of Ares. Train on the same standard alongside a group that holds each other to it, with challenges that keep everyone moving.
A short, hard reset. Thirty days of training, nutrition, check-ins, and app access to rebuild the standard fast.
A private, application-only brotherhood for young men who are done drifting. Body, money, time, relationships, business, and leadership in one room.
What's Included
Programming built for your goal, schedule, and equipment, with every session laid out in the app.
A nutrition plan you can follow on a real schedule, adjusted as your body and your results change.
Weight, photos, training, and habits reviewed every week, with direct feedback on what to fix next.
Someone who notices when you slip and gets you back on track before a bad week becomes a bad month.
Support tracking the markers that drive energy, recovery, and body composition, through partner labs.
Train alongside people who hold the same standard. Discipline is easier when you're not doing it alone.
Results
Real clients. Real check-ins. No stock photos.
Who It's For
Ares started with military, law enforcement, and high-performing professionals who needed results that fit a demanding life. Today it's built for anyone ready for direct coaching.
Not a fit if
About John
I'm John Maciel: a father, a business owner, and a certified personal trainer.
I built Ares Athletics in 2022 for people like me. People with a family to show up for, a business or a career that takes everything, and a calendar with no room for guesswork, who still refuse to let their health be the thing that slides.
Ares isn't motivation. It's structure. A plan built around your real life, a check-in every week, and a coach who tells you the truth about what's working and what isn't.
How It Works
Leave your name and best number. It takes about 15 seconds.
John reaches out to learn your goals, your schedule, and where you're starting from.
Your plan goes live in the app and weekly check-ins start. Coaching runs in 90-day blocks.
FAQ
It depends on the program and package that fits your goal. John goes over pricing on the call after you apply, so you're only paying for what you actually need. Coaching runs in 90-day blocks.
That's the point. Your training and nutrition are built around your real schedule, not an ideal one. Most Ares clients have families, careers, or businesses competing for their time.
No. Your programming is built around the equipment you have, whether that's a full gym, a home setup, or a hotel room on the road.
Everything lives in the coaching app: your workouts, your nutrition plan, and your check-ins. You train, log it, and check in weekly. John reviews your progress and adjusts the plan.
1:1 Coaching is fully individual: your plan, your check-ins, direct with John. Ares Elites is the team program: you train on the same standard alongside a group, with challenges and shared accountability.
A 30-day entry program. It's a short, focused way to rebuild your training, nutrition, and daily structure, and see how Ares coaching works before committing longer.
No. Ares started with military, law enforcement, and high performers, but it's built for anyone ready for direct coaching and willing to do the work.
John reaches out by phone to talk through your goals and where you're starting from. If it's a fit, you'll get your plan and start your first week.
Spots Are Limited
Coaching is 1:1, so client spots are capped. Apply in 15 seconds and John will reach out with next steps.
